Extended Producer Responsibility
also known as EPR, is a critical environmental policy tool that is used for holding brands/manufacturers responsible for the end-of-life management of their products.
This implies that any firm is responsible not just for the production and sales of its goods, but also for the impact those goods have on the environment throughout their life-cycle i.e. from the ‘design stage’ to ‘end-of-life’.
In India, the E-Waste Management Rules of 2016 are based on the concept of Extended Producer Responsibility.
These e-waste rules make any brand/importer that sells/imports electrical and electronic equipment in India, responsible for the collection and environmentally safe recycling/disposal of that equipment once the consumer considers it obsolete.